The ceaselessly churning, real-time response machine of the internet never sleeps - and, especially since the birth of their second baby earlier that year, neither did John and Sherry. They approached every blog post or Facebook status in a defensive crouch: What would get the most likes and shares? What would trigger a backlash? There was no escaping the onslaught of feedback, positive or negative. In Instagram photos, the Petersiks’ friendly grins seemed to be hardening into tragicomic Greek masks. But they had recently started to chafe under the microscope.
Readers of YHL, as it’s known to their millions of fans, knew an absurd amount about the Petersiks’ lives, including the brand of shampoo the couple shares (Burt’s Bees) and the fact that Sherry owns only one bra.įor years, the Petersiks had appeared to delight in the oversharing, letting no vacation, birthday, or parenting milestone go un-blogged. During those nearly 3,000 posts, they catalogued kitchen renovations, decorating projects, moves to three different houses, and the births of both their children. on almost every weekday for the past seven years, Sherry and John Petersik had uploaded a chatty, photo-laden post to their do-it-yourself home-décor blog, Young House Love. on a Thursday in September 2014.Īt precisely 10 a.m. The rebellion began a little after 10 a.m.
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