Rowell's success is indicative of the changes mainstream young adult fiction has undergone in the past half-decadeīut such nebulous (and, frankly, elitist) labels are not useful in explaining Rowell's appeal. That one-two-three punch confirms Rowell as one of the biggest names in so-called "literary YA," the term often applied to non-genre young adult writing that places a high value on style and craft. All of this means it's more difficult for a single author or series to dominate than it was just a few months ago - and yet that's exactly what Rowell has done. This Rowell triple take is especially notable in the wake of a recent restructuring of the Times's young adult list, which now separates paperbacks and hardcovers and splits children's books into "young adult" and "middle grade," and combines individual books in a series (like Veronica Roth's perennially popular Divergent series) under one heading. Her newest, Carry On, just debuted at the top of the list, followed, respectively, by 2013's Eleanor & Park and Fangirl, the latter of which inspired Carry On. 1, 4, and 5 on the Times's October 25 list of Young Adult Hardcovers. Rainbow Rowell is the author whose works ranked No. Last week's New York Times bestseller list of young adult titles was dominated by a single name - and for the first time in recent memory, that name wasn't "John Green."
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